Krispy Kreme Rewards

Join & SAVE WITH OUR rewards PROGRAM

Earn Smiles every time you shop, unlock member only offers and discounts, and pick a free doughnut on your birthday!

EARN SWEET SMILES TO SPEND ON AWESOME TREATS

BUY YOUR TREATS

You’ll earn Smiles every time you purchase Krispy Kreme treats, including all of our doughnuts and beverages.

EARN SMILES

You earn 10 Smiles for every whole £1 spent in our Shops, Supermarkets and Online.

SPEND SMILES

When you’ve earned enough Smiles, redeem rewards in Krispy Kreme Shops and Online*.

*Not all of our rewards are available to be redeemed online

Krispy Kreme Rewards Smiles

OUR MEMBERS GET MORE

Personalised rewards and birthday surprises just for you!

Access member-only offers and discounts

A FREE doughnut just for joining Rewards? Oh, go on then...

EARN SMILES EVERY TIME YOU SHOP

You can earn Smiles in our Krispy Kreme Shops, when you buy at our supermarket cabinets, and when you shop online.

Browse our range online

Find your nearest Krispy Kreme Shop

Find your nearest cabinet

MORE SMILES UNLOCK MORE TREATS

When you have enough Smiles to unlock a sweet treat, converting Smiles into Rewards couldn't be easier, here’s just a taster of what is available.

100 SMiles GETS YOU AN ORIGINAL GLAZED DOUGHNUT

Bring some light and fluffy joy into your day with our signature doughnut.

200 SMiles GETS YOU A HOT DRINK OF YOUR CHOICE

The perfect ‘pick me up’ coffee, tea or hot chocolate of any size.

Krispy Kreme free six pack of doughnuts

850 Smiles GETS YOU A 6 PACK OF YOUR CHOICE

A half dozen of our tasty treats, perfect for sharing. Or not!

Krispy Kreme Sharer Dozen

1250 smiles GETS YOU A DOZEN OF YOUR CHOICE

Build your dream selection of 12 scrumptious doughnuts.

BECOME A MEMBER

Serving up even more Smiles, the Krispy Kreme Rewards App is the icing on the doughnut. Download the App to earn Smiles in Krispy Kreme shops, keep track of your Smiles balance, access even more tasty benefits, and much more.

Krispy Kreme doughnuts 3 pack

FREQUENTLY ASKED QUESTIONS

Everyone has their favourite Krispy Kreme. Just like everyone asks different questions. If you can’t find the answer you’re looking for in our FAQs, please do contact our Customer Care team – they’re so good, we wish we could wrap them in fluffy dough and add some sprinkles!

Krispy Kreme doughnuts delivered to your door

Krispy Kreme

DOUGHNUTS DELIVERED

Did you know Krispy Kreme deliver fresh doughnuts nationwide? So if you can't get to a Krispy Kreme shop or want to gift a friend a sweet treat, simply order online for delivery to over 95% of the UK! Choose from exclusive online-only, vegan or personalised doughnuts as well as all your favourite flavours, all available and delivered fresh to your door.