Cookie Policy

Our Use of Cookies

Welcome to Krispy Kreme UK (the “Site”). In this Cookie Policy, you will find information on what cookies are, which cookies we use and why we use them, and how you may control them when you use our Site. The Site is owned and operated by Krispy Kreme U.K. Limited (“we”, “our”, “us”, as applicable). For further information about the Site please click here to see our Privacy Policy and Terms and Conditions.

What Are Cookies and Why do we use them

Cookies are small text files stored on your computer when you visit certain web pages, which allows a website to recognise you as a user when you return to that website, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Other similar files work in the same way, and we use the word “cookie” in this policy to refer to all files that collect information in this way.

Like most websites we use cookies to help improve the performance of our website and provide you with a better user experience. Cookies are widely and commonly used to make websites function more efficiently as well as providing different types of information to website owners.

Those cookies set by us are called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies as follows:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Details on the cookies we use can be found in the cookie consent management platform.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Details on the cookies we use can be found in the cookie consent management platform.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Details on the cookies we use can be found in the cookie consent management platform.

Performance And Analytics Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Details on the cookies we use can be found in the cookie consent management platform.

How to control and delete cookies

When you accessed the Site, you were presented with a message that notified you of our use of cookies. We had to use a ‘strictly necessary’ cookie to present you with that notice. (You can see details of this cookie in the cookie consent management platform.)

Within the cookie banner, you are given specific details of each of the cookies, and you are given the opportunity to accept all cookies or instead to manage your cookies. If you choose to manage your cookies, you are given the opportunity to accept or reject each category of ‘non-essential’ cookies. ‘Non-essential’ cookies will be placed on your computer in accordance with your acceptance / rejection of them under the cookie banner.

If you wish to restrict or block the cookies which are set by our Site, you can also do this at any time through your browser settings. The ‘Help’ function within your browser should tell you how. If you don't wish to enable ‘non-essential’ cookies on your computer, that will mean that your experience of using our website site will be impaired - as some of the cookies help us to identify and resolve errors for example, or determine relevant related products to show you when you're browsing.

Third Party Cookies

We also use some ‘non-essential’ cookies provided by trusted third parties. These are known as ‘third party cookies’. We do not have any control over these cookies.

Details of third party cookies used in connection with our Site are contained in the cookie consent management platform.
You should also check the relevant third party’s own privacy policy using the links provided in the table below for more information about the relevant cookie.

 They include:

Analytics cookies. We use cookies to help us collect information that allows us to analyse web traffic to our Site. Amongst these, we use Google Analytics, which is one of the most common and trusted analytics solution on the web for helping us to understand how you use our Site and ways that we can improve your experience. (For more information on Google Analytics cookies, see the official Google Analytics page.) These cookies may track things such as how long you spend on our Site and the pages that you visit so we can continue to produce engaging content. The information collected via the cookies, which is anonymous, is sent to a third party that operates analytics tools which we use to analyse the information collected and improve the Site’s performance.
Social Media cookies/plugins. We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work, social media sites such as Facebook, Instagram, Twitter, LinkedIn and Pinterest will set cookies through our Site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
We may make changes to this Policy at any time by posting an updated Policy on our Site, without prior notification. Any change will take effect on the date on which we post the updated Policy. Your continued use of our Site after the date of posting means that you agree to be bound by the updated Policy.

More Information

Hopefully this page has helped explain how and why cookies are used on the Krispy Kreme website, but if you'd like more information, please contact us at [email protected] and we'll be glad to help!