Krispy Kreme Rewards
Join & SAVE WITH OUR rewards PROGRAM
Earn Smiles every time you shop, unlock member only offers and discounts, and pick a free doughnut on your birthday!
BECOME A MEMBER
Serving up even more Smiles, the Krispy Kreme Rewards App is the icing on the doughnut. Download the App to earn Smiles in Krispy Kreme shops, keep track of your Smiles balance, access even more tasty benefits, and much more.
EARN SWEET SMILES TO SPEND ON AWESOME TREATS
BUY YOUR TREATS
You’ll earn Smiles every time you purchase Krispy Kreme treats, including all of our doughnuts and beverages.
EARN SMILES
You earn 10 Smiles for every whole £1 spent in our Shops, Supermarkets and Online.
SPEND SMILES
When you’ve earned enough Smiles, redeem rewards in Krispy Kreme Shops and Online*.
*Not all of our rewards are available to be redeemed online
OUR MEMBERS GET MORE
Personalised rewards and birthday surprises just for you!
Access member-only offers and discounts
A FREE doughnut just for joining Rewards? Oh, go on then...
EARN SMILES EVERY TIME YOU SHOP
You can earn Smiles in our Krispy Kreme Shops, when you buy at our supermarket cabinets, and when you shop online.
Browse our range online
Find your nearest Krispy Kreme Shop
Find your nearest cabinet
MORE SMILES UNLOCK MORE TREATS
When you have enough Smiles to unlock a sweet treat, converting Smiles into Rewards couldn't be easier, here’s just a taster of what is available.
100 SMiles GETS YOU AN ORIGINAL GLAZED DOUGHNUT
Bring some light and fluffy joy into your day with our signature doughnut.
200 SMiles GETS YOU A HOT DRINK OF YOUR CHOICE
The perfect ‘pick me up’ coffee, tea or hot chocolate of any size.
850 Smiles GETS YOU A 6 PACK OF YOUR CHOICE
A half dozen of our tasty treats, perfect for sharing. Or not!
1250 smiles GETS YOU A DOZEN OF YOUR CHOICE
Build your dream selection of 12 scrumptious doughnuts.
BECOME A MEMBER
Serving up even more Smiles, the Krispy Kreme Rewards App is the icing on the doughnut. Download the App to earn Smiles in Krispy Kreme shops, keep track of your Smiles balance, access even more tasty benefits, and much more.
Save 15% with REWARDS
As a Krispy Kreme Rewards member, you’ll get an exclusive 15% off in Krispy Kreme shops and online from Monday 12th August until Sunday 1st September.
Simply head to a Krispy Kreme shop and scan your Rewards ID to save on your made fresh daily doughnuts.
Buying on our website or app? Make sure you're logged into your Krispy Kreme Rewards account and use the code: MEMBER15 at checkout to save and earn some Smiles..
Terms and Conditions Apply*
FREQUENTLY ASKED QUESTIONS
Everyone has their favourite Krispy Kreme. Just like everyone asks different questions. If you can’t find the answer you’re looking for in our FAQs, please do contact our Customer Care team – they’re so good, we wish we could wrap them in fluffy dough and add some sprinkles!
Krispy Kreme
DOUGHNUTS DELIVERED
Did you know Krispy Kreme deliver fresh doughnuts nationwide? So if you can't get to a Krispy Kreme shop or want to gift a friend a sweet treat, simply order online for delivery to over 95% of the UK! Choose from exclusive online-only, vegan or personalised doughnuts as well as all your favourite flavours, all available and delivered fresh to your door.