Krispy Kreme Rewards

EARN SMILES & TREAT YOURSELF

Just when you thought Krispy Kreme couldn’t get any more ‘O so sweet’, along comes our Rewards programme. Earn sweet Smiles and spend them on scrumptious treats.

EARN LIP SMACKINGLY GOOD SMILES

BUY YOUR TREATS

You’ll earn Smiles every time you purchase Krispy Kreme treats, whether that’s your favourite doughnut or a cup of coffee.

EARN SMILES

You earn 10 Smiles for every whole £1 spent in a Krispy Kreme store, online or in participating retailers.

SPEND SMILES

When you’ve earned enough Smiles, redeem your rewards at participating Krispy Kreme stores or online*.

*Not all of our rewards are available to be redeemed online

A LITTLE TASTER OF OUR REWARDS 

GETS YOU AN ORIGINAL GLAZED DOUGHNUT

Bring some light and fluffy joy into your day with our signature doughnut.

GETS YOU A HOT DRINK OF YOUR CHOICE

The perfect ‘pick me up’ coffee, tea or hot chocolate of any size.

GETS YOU A 6 PACK OF YOUR CHOICE

A half dozen of our tasty treats, perfect for sharing. Or not!

GETS YOU A DOZEN OF YOUR CHOICE

Build your dream selection of 12 scrumptious doughnuts.

SMILE AND BE APP-Y

Serving up even more Smiles, the Krispy Kreme Rewards App is the icing on the doughnut. Download the App to earn Smiles in store, keep track of your Smiles balance, access even more tasty benefits, and much more.

SOME SWEET ADDED BENEFITS

Personalised rewards and birthday surprises just for you!

VIP experiences and sneak peeks at our latest doughnut flavours!

A FREE doughnut just for joining Rewards? Oh, go on then...

FREQUENTLY ASKED QUESTIONS

Everyone has their favourite Krispy Kreme. Just like everyone asks different questions. If you can’t find the answer you’re looking for in our FAQs, please do contact our Customer Care team – they’re so good, we wish we could wrap them in fluffy dough and add some sprinkles!