EARN SWEET SMILES TO SPEND ON AWESOME TREATS
BUY YOUR TREATS
You’ll earn Smiles every time you purchase Krispy Kreme treats, including all of our doughnuts and beverages.
You earn 10 Smiles for every whole £1 spent in our Shops, Supermarkets and Online.
When you’ve earned enough Smiles, redeem rewards in Krispy Kreme Shops and Online*.
*Not all of our rewards are available to be redeemed online
OUR MEMBERS GET MORE
Personalised rewards and birthday surprises just for you!
Access member-only offers and discounts
A FREE doughnut just for joining Rewards? Oh, go on then...
EARN SMILES EVERY TIME YOU SHOP
You can earn Smiles in our Krispy Kreme Shops, when you buy at our supermarket cabinets, and when you shop online.
Browse our range online
Find your nearest Krispy Kreme Shop
Find your nearest cabinet
MORE SMILES UNLOCK MORE TREATS
When you have enough Smiles to unlock a sweet treat, converting Smiles into Rewards couldn't be easier, here’s just a taster of what is available.
GETS YOU AN ORIGINAL GLAZED DOUGHNUT
Bring some light and fluffy joy into your day with our signature doughnut.
GETS YOU A HOT DRINK OF YOUR CHOICE
The perfect ‘pick me up’ coffee, tea or hot chocolate of any size.
GETS YOU A 6 PACK OF YOUR CHOICE
A half dozen of our tasty treats, perfect for sharing. Or not!
GETS YOU A DOZEN OF YOUR CHOICE
Build your dream selection of 12 scrumptious doughnuts.
FREQUENTLY ASKED QUESTIONS
Everyone has their favourite Krispy Kreme. Just like everyone asks different questions. If you can’t find the answer you’re looking for in our FAQs, please do contact our Customer Care team – they’re so good, we wish we could wrap them in fluffy dough and add some sprinkles!
Did you know Krispy Kreme deliver fresh doughnuts nationwide? So if you can't get to a Krispy Kreme shop or want to gift a friend a sweet treat, simply order online for delivery to over 95% of the UK! Choose from exclusive online-only, vegan or personalised doughnuts as well as all your favourite flavours, all available and delivered fresh to your door.