In the past few weeks, we have been busy planning how we can adopt a phased approach to carefully and responsibly continuing to serve our customers in the UK.
Our priority is always to protect our staff and customers, and we have in place a number of new health, safety and social distancing measures which align with all the government guidance and '5 steps' approach. We are grateful to our dedicated Krispy Kreme colleagues, who volunteered to return to work, and have received training on these new measures.
I wanted to outline some of the key actions we have taken to enable a safe environment for our staff and delivery drivers which include:
- 2m distancing floor and vertical signage inside and outside of the store
- Screens to protect staff and customers and PPE provided for KK colleagues as required
- Smaller numbers of team members working shifts within the stores
- Hand-washing every 20 minutes and sanitisation stations available for customers
- Increased range of pre-packed offerings
- Limitations on the number of people allowed in the store at anytime
- Contactless payment and collection
You can read more about how we're serving safely here.
Nationwide Doughnuts by Courier
I am also delighted to announce that you can now order our new Doughnut Kits and personalised doughnuts for delivery nationwide!
Click and Collect
The majority of our stores are open for Click and Collect - order online to guarantee your choice of doughnuts.
If you live near Sheffield, Nottingham, Enfield, Manchester or Bristol, you can use the Krispy Kreme Delivery service. If outside of these cities, you can find us on Deliveroo, Just Eat and Uber Eats for contactless doorstep deliveries.
If you do not live near to an open store, we would also like to remind customers that our doughnut cabinets are now back in 450 supermarkets across the UK – click here for a list of retailers.
Serving Smiles Update
I am delighted to update you that we have now served 500,000 ‘smiles’ in the form of half a million Original Glazed doughnuts, with your help nominating the amazing heroes working so hard in the battle against COVID-19!
In terms of future plans, we will continue to adhere to all Government guidelines, listen to our consumers, and will responsibly and gradually evolve our phased plans accordingly.
Please continue to check our website, and follow our social channels, for more updates in the coming weeks.
Thanks as ever for your support,
CEO Krispy Kreme, UK & Ireland
For all the latest official information on Coronavirus (COVID-19), please visit the NHS website.
We are so pleased to be back serving you again and doing what we can to bring smiles to faces up and down the country. There is no doubt the last four months have been an extremely challenging time for everyone and we have really appreciated the incredible efforts of our team, our partners and the fantastic support from you as we have safely returned to our stores and cabinets across the UK.
As we move into the next phase of Lockdown easing I wanted to take the opportunity to update on a few things we are doing for our community, our people and you our customers.
Serving Smiles In Our Communities
Over the last four months we have served half a million ‘smiles’, in the form of donations of our original glazed doughnuts (via contactless drops) to hospitals, charities, food banks, police stations, carers and other critical key worker groups. With this small gesture, we hope we have brought a little bit of joy and say thank you for everything they are doing.
In addition to delivering these surprise doughnut packages, we have also had various offers in-store and drive thru offers in place for our NHS, police and fire workers. We are delighted to have served 100,000 customers to date with these offers.
Due to the overwhelming response of our serving smiles program, I am delighted to say that we are as of this month committing to a regular doughnut drop every week from all of our doughnut producing sites throughout the UK, reaching food banks and hospitals and those in need in community delivering a further 60,000 smiles. I am also proud to say we will continue to offer 25% off our menu for NHS, police and fire services across our all our stores and on our website to the end of August.
Supporting Our Amazing Krispy Kreme team
I cannot thank the amazing Krispy Kreme team enough for their commitment, hard work and passion in the last few months. Creating smiles and bringing joy to you starts with our own Krispy Kreme team. Their safety has and will continue to be our No 1 priority, we continue to operate at 2m distancing in all our retail stores, all our team are wearing masks and we continue to accept only cashless payment. We have opened a small number of stores for eat in and look forward to safely opening more in the coming days to offer customers the choice of eat in as well as take away.
I am very aware that this has been a testing time for many people and am proud of the fact we have been able to support with substantial investment to top up the furlough scheme and are doing everything we can to retain as many of our people as we can possibly can. We are committed to continuing to find ways of re investing much welcome Government funding to continue to support in every way we can.
Delivering value for our Customers
As part of our approach to being an inclusive business, we have always prided ourselves at Krispy Kreme on charging customers the same prices, whether they choose to eat in or eat out. For this reason we have not passed on VAT to customers who have enjoyed eating our doughnuts in our retail stores since our doors opened in 2003.
We welcome the Governments commitment to rebuild and reboot the UK economy and will be introducing the Eat Out to Help Out scheme across x of our stores which will be open for eat in from 3rd August, see our Eat Out to Help Out page here for a full list of our participating stores. We appreciate however not all our customers feel confident to return to eat in just yet, and a number of our stores are ‘take away’ only, so we want to demonstrate our commitment to delivering value to all our customers by offering 50% off our iconic Original Glazed dozen for customers who choose to ‘take away’. This will run in addition to the Government Eat out to Help Out Scheme Monday – Wednesday from 3rd – 31st August.
Knowing that value is probably never more important to you we have also taken this opportunity to invest in and re launch our rewards program. With this new program you get to enjoy a complimentary Original Glazed on joining and collect ‘smiles’ (points) for every Krispy Kreme purchase you make in store in cabinets or online, these ‘smiles’ can then be redeemed for doughnuts. Discover more and download our app at iTunes App Store or Google Play Store.
Thanks as ever for your support it means a lot, we really look forward to serving you soon.
Richard Cheshire, CEO Krispy Kreme UK & Ire