TERMS & CONDITIONS

Please read these terms before agreeing to join the Krispy Kreme UK rewards programme ("Rewards Programme").

Who these terms apply to 
These terms apply to your membership to our Rewards Programme and govern the relationship between Krispy Kreme UK Ltd, a company incorporated in England with company number 4532445 whose registered office is at Krispy Kreme UK Ltd , Unit 4 Albany Park , Frimley Road, Camberley, Surrey, GU16 7PQ ("KKUK", "we" or "us") and you in respect of your membership.
By registering to join our Rewards Programme through our website www.krispykreme.co.uk (“Website”) or using the Krispy Kreme Rewards App (“App”) (for more information on this please see section 2 of these terms below) you confirm that you have read, understood and agree to these terms. If you do not agree to these terms in their entirety you must not register to join the Rewards Programme. You must therefore read these terms carefully.

Changes to these terms 
These terms may be amended at any time by Krispy Kreme without notice, and the current version will be displayed on our Website and App. You must check our Website or App for changes each time you intend to use the Rewards Programme.

Other terms that may apply to you 
If you use the App, you will need to agree to and be subject to the App’s End User Licence Agreement, which is available here and the Mobile App Terms of Use which can be found here.

Please see our Privacy Policy here to see what personal data we collect, when we collect it and how we use it as part of this Rewards Programme.

Contact us 
If you have any questions or complaints about the Rewards Programme, please contact Customer Services on 01276 601170 or at [email protected]

These terms must be read in conjunction with our Privacy Policy here.

To print these terms please open our print friendly pdf below and print:

 1. THE REWARDS PROGRAMME 

By joining the Rewards Programme you can earn points, known as Krispy Kreme Smiles (“Smiles”). You can convert your Smiles into rewards, which you can then redeem on selected purchases in Krispy Kreme stores or online at www.krispykreme.co.uk.

The Rewards Programme is only valid in Great Britain.

2. BECOMING A MEMBER

You can become a member of the Rewards Programme by:

(i) registering online at www.krispykreme.co.uk or
(ii) downloading and registering on the App.

The Rewards Programme is for personal use only and as such you can only register in the name of an individual (not a business).

You may only have one membership account in your name.

Your membership is non-transferable.

3. ELIGIBILITY

In order to be able to join the Rewards Programme, you must be:

(i) be at least 18 years of age;
(ii) a GB Resident; and 
(iii) not employed by Krispy Kreme its affiliates or subsidiaries.

4. EARNING SMILES

You may earn Smiles on purchases of doughnuts, drinks and ice cream (“Products”). No other products are eligible for redemption using Smiles unless confirmed by Krispy Kreme in writing. Smiles can only be earned at the time of purchase in Krispy Kreme stores, or after purchase in Krispy Kreme stores, or after purchase in Krispy Kreme stores and selected Partner Retail Outlets (as defined below), such as Tesco, and only if either:

When using the Website:

(i) you are logged in to your account online before completing a purchase;

When using the App:

(ii) you present your ID barcode on the App at the point of purchase in a Krispy Kreme store (excluding Northern Ireland and the Republic of Ireland); 
(iii) the unique code inside your Krispy Kreme Product box is entered on the App after purchase in selected Partner Retail Outlets; or 
(iv) where the ID barcode was not presented at the point of purchase in a Krispy Kreme store, the receipt details from your Krispy Kreme purchase are entered onto the App when shopping in Krispy Kreme stores.

You will earn 10 Smiles for each complete £1 you spend on qualifying purchases. You can check the Smiles balance of your membership at any Krispy Kreme store or by checking the Website or the App.

Smiles have no cash value. Redeemed Smiles cannot be used again. Smiles can only be earned, held and redeemed as set out in these terms.

Any Smiles obtained or used otherwise than in accordance with these terms will be invalid and cannot be redeemed.

Smiles are personal to the individual member and cannot be pooled with Smiles earned by another member and redeemed together.

5. REWARDS

The following number of Smiles are required to redeem specific Krispy Kreme Products (“Rewards”):

100 Smiles for an Original Glazed®
150 Smiles for any single doughnut
150 Smiles for any hot drink
500 Smiles for your 4 pack
700 Smiles for your 6 pack
800 Smiles for an Original Glazed Dozen
1000 Smiles for a Sharer Dozen
1000 Smiles for a Choose Your Own Dozen

Rewards can be redeemed against hot products in selected locations: Braehead (Glasgow), Bluewater, Enfield, Edinburgh Hermiston Gait, Leeds Birstall, Manchester Trafford, Peterborough and Shannon Corner (New Malden).

We reserve the right to make changes to the Rewards, from time to time.

6. REDEEMING REWARDS

In order to redeem a Reward using your accrued Smiles, you need to convert your Smiles into Rewards.

To convert your Smiles into Rewards, you need to log in to your account on the Website or the App, and view the Rewards that are available to you at that time and add the chosen Rewards to your virtual wallet. Once converted, you can then either:

When using the App

(i) scan your ID barcode in a Krispy Kreme store at the point of purchase using the App and state that you would like to redeem your reward; or

When using the Website

(iii) log in online at www.krispykreme.co.uk and redeem your available Reward for applicable click and collect or Nationwide delivery purchases. Rewards will be available to use for eligible orders as part of the checkout process.

You may only redeem Smiles against purchases made in Krispy Kreme stores or on the Website for click and collect and nationwide delivery.

Not all Rewards are available online for click and collect orders and nationwide delivery orders. When on your account page the Reward selected will confirm whether it is eligible for click and collect and Nationwide delivery orders.

When ordering using nationwide delivery, your Smiles reward will discount the product value from the basket on the applicable purchase to £0. Your reward does not cover the home delivery fee or any other products in the basket you purchase at the same time.

Click and collect is currently only available when using the Website, not the App. The App can be used for keeping track of Smiles, adding Smiles and converting Smiles into Rewards for instore redemptions at Krispy Kreme stores.

You can only convert Smiles into a Reward once you have accrued enough Smiles. You may not make part payment for a purchase using redeemed Smiles.

Smiles cannot be earned to the extent that a purchase is made with redeemed Smiles.  Therefore you may not collect smiles when a purchase is made solely using a loyalty reward.

Once you have converted your Smiles into a Reward, it cannot be transferred back into Smiles at any point.

6.5 GIFTING AND SHARING SMILES AND REWARDS

Krispy Kreme Rewards members can choose to share earned Smiles and Rewards with a friend through the Krispy Kreme Rewards “Gift” functionality on the Krispy Kreme Rewards app.

A Krispy Kreme Rewards member can opt to gift the following Smiles amounts: 100 Smiles, 150 Smiles, 500 Smiles, 750 Smiles or 1000 Smiles.

A Krispy Kreme Rewards member can opt to gift the following Rewards at each stated Smiles cost: 100 Smiles for an Original Glazed® doughnut, 150 Smiles for any single doughnut, 150 Smiles for any hot drink, 500 Smiles for any 4 pack, 700 Smiles for any 6 pack, 800 Smiles for an Original Glazed Dozen, 1000 Smiles for a Sharer Dozen or 1000 Smiles for a Choose Your Own Dozen.

There is no maximum amount of gifts that you can send to a friend, however you will only be able to gift one reward or one pre-determined smiles amount in each gift.

To gift Smiles or Rewards, select the “Gifts” tab in the Krispy Kreme Rewards app and select the amount of Smiles or Reward you would like to gift. This will immediately deduct the Smiles you are gifting from your earned balance and create a Gift Code to share with a friend. You will be able to share the voucher via social media direct message channels, email or instant messaging.

If you share one voucher with multiple friends, the first friend to enter the code on their Krispy Kreme Rewards app will redeem that voucher and it will become unavailable to any others you have shared it with. Gift vouchers cannot be redeemed on the Krispy Kreme Rewards account to which the gift was created.

If you receive a notification that a friend has shared a voucher with you and you are not a Krispy Kreme Rewards member, to redeem the voucher, you will be required to: (i) download the Krispy Kreme Rewards app; and (ii) register as a member of the Krispy Kreme Rewards Programme.

If you receive a notification that a friend has shared a voucher with you and you are a Krispy Kreme Rewards member, to redeem the voucher, simply add the Gift Code into the Gift tab of the app to claim your gift.

The gift voucher cannot be used more than once. The gift voucher is only valid for twelve months from the date the voucher was issued by Krispy Kreme. Krispy Kreme UK reserves the right to change, cancel or amend these terms at any time.

7. IMPORTANT EXCLUSIONS AND RESTRICTIONS

Smiles cannot be redeemed in Tesco, Morrisons, Asda, Sainsburys, Center Parcs, Service Stations, Selfridges, Universities, UberEats, Deliveroo, Just Eat or any other sales partner (”Partner Retail Outlet”). Smiles can only be redeemed in Krispy Kreme stores and on selected dozens when you shop online at www.krispykreme.co.uk and order using either click and collect store delivery and nationwide home delivery..

Smiles cannot be earned if you purchase single doughnuts when shopping in Partner Retail Outlets. Smiles on singles are only available at Krispy Kreme stores.

Smiles are only available on the Krispy Kreme Products listed at section 4 of these terms. Smiles are not available on any other Krispy Kreme product, including, gift cards and merchandise.

All redemptions of Smiles are subject to availability and our Krispy Kreme stores reserve the right to apply a maximum redemption per day, per customer of 5 dozen doughnuts.

A maximum of 20 on pack codes can be applied to each member’s Rewards Programme account per week.

8. EXPIRY AND CANCELLATION

We may amend, suspend or cancel the Rewards Programme (including these terms) at any time without notice to you.

Smiles
Smiles are only valid for 12 months from the point of being awarded and will expire if unused after this time. Expired Smiles cannot be transferred to a new membership or redeemed or reinstated.

Rewards
Once Smiles have been converted into a Reward, that Reward will not expire. It can be redeemed at any time in a Krispy Kreme store, and on selected dozens when you shop online at www.krispykreme.co.uk and order using either click and collect store delivery and nationwide home delivery.

Rewards Programme
Your membership does not have an expiry date. 
You have the right to cancel your membership at any time. If you wish to cancel your membership, please contact Customer Services on email at [email protected]. If you cancel your membership, you will lose the right to redeem all Smiles that are unused at the time of cancellation.
We may, at our sole discretion, suspend your use of your membership (including your right to redeem Smiles) or terminate your membership if we have reason to believe that you (1) are in breach of these terms (2) are abusing your membership, (3) are engaged in fraudulent or other criminal activities relating to your membership, or (4) have supplied false or misleading information to us.

9. CHANGES TO YOUR DETAILS

If you need to change any of the details you provided when you registered, please either:
(i) update your details through the Website or the App; or
(ii) contact Customer Services on email at [email protected]

10. WELCOME REWARD

When joining the Rewards Programme you will immediately become eligible to receive a welcome reward consisting of one complimentary Original Glazed Doughnut (“Welcome Reward”).

The Welcome Reward is valid for 30 calendar days following the day on which you register to become a member via our Website or on the App. If you have not redeemed your Welcome Reward within the permitted 30 days, the Welcome Reward will expire. Expired Welcome Rewards cannot be transferred to a new membership or redeemed or reinstated.

The Welcome Reward can be redeemed either at either a Krispy Kreme store or at a Tesco cabinet, subject to availability. When registering, you will need to decide where you want to redeem this Welcome Reward.

To redeem this at a Krispy Kreme store, add the Welcome Reward to your App and show your ID barcode to a colleague in a Krispy Kreme store. The Welcome Reward can only be claimed by using the App, not the Website.

To redeem the Welcome Reward at a Tesco cabinet, you will receive a welcome email upon registration, which includes a single-use link to download and print a single-use coupon.

Show this printed coupon at a Tesco store in order to redeem the Welcome Reward.

The Welcome Reward cannot be used to redeem a Hot Original Glazed Doughnut offered during Hotlight Hours.

11. UNAUTHORISED USE OF YOUR ACCOUNT

If your membership is accessed by someone else either through the Website or the App, you may lose any Smiles you have earned in the same way as if you lost your wallet.

You should immediately report any fraudulent or unauthorised use of your membership to Customer Services on 01276 601170.

If someone makes unauthorised use of your membership we may, at our sole discretion, transfer any Smiles associated with your membership to a new account and/or re-credit any Smiles redeemed without your consent.

12. COMPENSATION

Smiles earned through using your membership are not covered by any compensation scheme.

13. GOVERNING LAW

 These terms are governed by English law and you can bring legal proceedings in the English courts. If you live in Scotland you can bring legal proceedings in either the Scottish or the English courts.