Our Values

An Introduction

If you've heard of doughnuts, you've probably heard of Krispy Kreme. We started making them in the USA in 1937 but it wasn't until 2003 that we arrived in the UK.

We now have over 1600 employees and 90 stores all around the UK with continued growth plans over the next three years. To support our expansion, we're going to need even more passionate, positive people who want to spread some Krispy Kreme magic.

Core Values

TRUST - To trust each other and support each other's decisions

HUMILITY - Striving to serve others knowing we can always improve

PASSION - Caring about the experience we give every guest; being proud of what we do and our brand

MAGIC MOMENTS - By providing simple pleasures and great experiences; bringing back and creating new memories

Why We're Different

Take one fun environment, add a sprinkle of unique products and stir in some brilliant people that love what they do. That's our recipe for Krispy Kreme magic moments.

To ensure our 16 different doughnuts and outstanding coffee always hit the spot, we've created an environment for our people that's as much about having a good time as it is about taking pride in a job well done. The Krispy Kreme culture is based around a few shared values:

Our people create moments that bring some Krispy Kreme magic to both our customers' and colleagues' lives. They're passionate about all that they do, believe in the quality of our doughnuts and coffee and have a 'no compromise' attitude towards all aspects of their work. Whatever their role, our people take the initiative and demonstrate their creativity, resourcefulness, autonomy, expertise and problem-solving skills. We also believe that it's important to celebrate the successes by running local incentive schemes and a national annual awards ceremony.


We Create joy. Little Delicious


Pieces Of Joy

Fulfilling Your Potential

At Krispy Kreme we really value our people and believe the best way to demonstrate this is to give them the space to grow and fulfil their potential. You'll find a culture that enables you to develop your own style and increase your accountability, as well as training and workshops that will put you on the path to being a Krispy Kreme star of the future.

And remember, we're expanding all the time, which means there are plenty of career opportunities and nothing gives us more pride than promoting from within. In fact, over 60% of our senior positions have been filled through internal development.