We are proud that our doughnuts are made fresh daily to ensure we give our customers the high quality experience that they expect from a Krispy Kreme doughnut.

In order to minimise waste, we use advanced forecasting tools to help us accurately predict demand and subsequent production volumes on a daily basis.

Any unsold or unacceptable quality doughnuts are recycled by Leafield Feeds Ltd. The doughnuts are combined with other products such as bread, Yorkshire pudding and cakes and processed into a raw material similar in appearance to flour. This ingredient is then supplied to other manufacturers to be used as a component of animal feed.

Krispy Kreme doughnuts are an occasional indulgent treat and, as such, do not have the nutritional values adequate to be a meal replacement. Therefore, we have concerns about giving doughnuts to people in need of proper nourishment.

We have engaged industry food waste experts to advise us around alternative ways to responsibly use any food waste.