A NEW PRESIDENT OF THE UNITED STATES OF AMERICANO
Krispy Kreme UK creates ‘Obama coffee art’ and offers free Americanos for a week to mark presidential inauguration
After months of unparalleled British intrigue and fascination with the U.S. presidential campaign, President-elect Barack Obama will become the 44th President of the United States of America on Tuesday 20th January 2009, and to commemorate this momentous occasion Krispy Kreme is paying an Americano tribute.
For the week of 12th to 16th January 2009, leading up to Obama’s presidential inauguration on 20th January, Krispy Kreme UK is inviting customers on this side of the pond to come and live the ‘Americano Dream’ by offering free Americanos to all customers in stores across England*.
To launch this week of Americanos, Krispy Kreme UK has also created a one off piece of coffee art entitled ‘The United States of Americano’, which depicts an image of Barack Obama in the foam of a cup of Krispy Kreme coffee, using an intricately designed coffee stencil made especially for the occasion.
YES WE CAN
To redeem a complementary Americano coffee, customers simply need to visit one of the stores across England and declare, “Yes we can”, to an expert Krispy Kreme UK barista.
Katie McDermott from Krispy Kreme UK comments; “The upcoming presidential inauguration is an historic event and we are marking the occasion with a week of free Americano coffees as a treat for customers on this side of the Atlantic.”
Selected stores across the country including Harrods of London, and Krispy Kreme in Manchester and Portsmouth will be taking part from 12th – 16th January 2009. To find your nearest store visit www.krispykreme.co.uk
Can we offer free Americanos? Yes we can
- Ends -
For more information on Krispy Kreme please contact Ben Dutton, Barbara Normile or Jenine Creaney at Mischief PR on 07827 806 701 / 020 7100 9999
ben.dutton@mischiefpr.com / barbara.normile@mischiefpr.com / jenine.creaney@mischiefpr.com
Notes to Editors:
The offer runs for the working week from 12th January 2009 to 16th January 2009 (inclusive)
* Free Americano offer is valid in all Krispy Kreme stores with the exception of:
- Gatwick Airport
- Heathrow T3
- Heathrow T5
- Luton Airport
- Stansted Airport
- Waterloo
A single Original Glazed doughnuts costs £1.10 and a single filled doughnut costs £1.35
An Original Dozen costs £7.45 and an Assorted Dozen costs £8.95
A Double Dozen deal costs £13.95
Founded in 1937 in Winston-Salem, North Carolina, United States of America, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts and coffee, including the signature Hot Original Glazed