THE CHOCOLATE CARNIVAL IS COMING

Experience Krispy Kreme’s new chocolate glaze – the ultimate chocolate indulgence

To celebrate all things chocolaty, from 6th October Krispy Kreme is holding a Chocolate Carnival throughout its stores until 30th November. A selection of doughnuts will be covered in a rich and kremey limited edition chocolate glaze in what promises to be the chocolatiest event of the year.

Krispy Kreme’s signature Original Glazed ring doughnut will be the first to receive a silky coating of the chocolate glaze, and what could be more satisfying than a fresh chocolate doughnut hot off of the production line!

For the super chocoholics amongst us, a whole range of other delectable Krispy Kreme doughnuts will also get the chocolate treatment, so why not head to your local Krispy Kreme store and pick your favourite.

You can choose from the Chocolate Mint Drizzle; a hand-crafted chocolate bun doughnut covered in our chocolate glaze then decorated with a cool peppermint icing, the Chocolate Biscuit Crunch; a Chocolate Glazed Ring doughnut with a generous sprinkling of crumbly biscuit mix, or the sumptuous Chocolate Fudge Cake; our wonderfully luxurious chocolate cake doughnut lovingly encased in our new glaze.

A Chocolate Carnival Dozen, which includes twelve assorted Chocolate Carnival doughnuts, will be available to buy in a Chocolate Box which has been specially designed for the event as Krispy Kreme’s iconic dozen boxes are given a fabulous chocolatey makeover. What’s more, the new range is complimented perfectly by our luscious hot chocolate and mocha coffees, created right in front of your eyes by our skilled baristas.

Customers can also experience Krispy Kreme’s doughnut-making theatre, complete with the new velvety curtain of sumptuously smooth chocolate which showcases the unique behind-the-scenes theatre from start to finish. Such indulgence has never been so educational! Whilst there, you can marvel at the Chocolate themed entertainment and take part in fun Chocolate Carnival activities in our factory stores.

Log on to www.KrispyKreme.co.uk for the latest chocolaty developments and to discover what Chocolate Carnival activities will be taking place in a store near you…

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For more information on Krispy Kreme please contact Barbara Normile or Jenine Creaney at Mischief PR on 020 7100 9999

barbara.normile@mischiefpr.com / jenine.creaney@mischiefpr.com

Notes to Editors:

- A single Original Glazed doughnut costs £1.10 and a single filled doughnut costs £1.35
- An Original Dozen costs £7.45 and an Assorted Dozen costs £8.95
- A Double Dozen deal costs £13.95
- Founded in 1937 in Winston-Salem, North Carolina, United States of America, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the signature Hot Original Glazed
- Krispy Kreme can be found at www.krispykreme.co.uk

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